Somaraju (Prakash Raj) is a leading business man in Vizag. Mysamma (Mukesh Rishi) is a close member of Somaraju, who handles the deals of Somaraju in Hyderabad. Mahalaxmi (Gowri Munjal) is the daughter of Somaraju. Somaraju dearly loves his daughter. Bunny (Allu Arjun) joins the same college as Mahalaxmi. He impresses Mahalaxmi on the first day itself. Slowly, she falls in love with him. Somaraju, though reluctant initially, agrees to the marriage. Now Bunny has a condition that Somaraju should give his entire property to Bunny as dowry. The rest of the story explains why Bunny asks for Somaraju's property.

Bunny's real father is Mahalaxmi's mom's brother. He was a great man with lots of land and property, as well as lots of regard from the government and other people. When Mahalaxmi is born, Mahalxmi's mom asks him to perform the baby naming ceremony and such. On hs way there, Somaraju attacks him with the help of a bunch of rowdies. They pretty much kill him and leave him to die in the forest. However, he manages to live and perform Mahalaxmi's ceremony, but he dies minutes after, without telling anyone what happened.

Bunny comes to know of this when his so called father explains to him that he is really a godfather and not a father. In trying to save him, his godfather and godmother give up their own son to keep him alive. To regain his rightful property, Bunny fights Somaraju and his rowdes wo win his girl, and his heritage.