A substandard treat, the story begins with two childhood friends Bujji (Prabhas) and Chitti (Trisha) in Vizag who just cannot live without each other. However, a small incident makes Bujji to promise Chitti that he will not talk to her for twelve years (????) and after that they would get married. Bujji runs away from home to Chennai and grows up to be a big ruffian and an ardent fan of superstar Rajinikanth. Twelve years pass by and Bujji comes to Vizag for Chitti only to discover that their family has moved to Hyderabad. Chitti's uncle Venkat Rao ('Ahuti' Prasad) becomes a real estate man and Chitti goes to London for her education. However, she also waits for the twelve years and comes back to India to meet up with Bujji. Meanwhile, Bujji goes to jail for a silly incident and meets up with the sons of Bachi Reddy (Kota) who promise him 1 crore if he kills Sivanna (Mohan Babu), the dreaded don and their rival. Meanwhile, Sivanna happens to be the own brother of Chitti and after a few twist of events Bujji realizes this. What happens after that? Does Chitti recognize Bujji? What happens to Bujji's contract with Bachi Reddy? All this forms the rest of the story.