Harikrishna plays circle inspector Seethaiah who prides over Rayalaseema's chivalry. A song is shot on him where he is all praise for the region. A local faction leader Venkatarayudu belittles the D.S.P., Seethaiah's boss (played by Ahuti Prasad), while his son rapes the police officer's daughter. Seethaiah then forces the culprit to marry the victim which triggers a never-ending battle between him and Venkatarayudu's family, led by the latter's wife (played by Nalini), while Venkatarayudu is in the U.S.A.

Soon, he comes back to the country and vows to eliminate Seethaiah. But the way the latter rebuts all his moves makes Venkatarayudu suspect that Seethaiah is none other than Sivaiah from his native place Ontimitta in Rayalaseema. Now, the past is narrated to us in a flashback. Sivaiah is bent upon rooting out the evil of factionism from Rayalaseema. But his own father (Rajan P. Dev) continues his killing spree. In one such attack by the rivals, Sivaiah's wife, Seeta (Soundarya), dies after delivering a male child. A vexed Sivaiah now migrates to another town with his son to lead a peaceful life and takes the avatar of Seethaiah. But, he cannot escape the evil even here. With the arrival of Venkatarayudu, things hot up. How Seethaiah tackles the anti-social elements and also convinces his father to take to non-violent path constitutes the concluding drama.