Appalraju (Sunil) from Amalapuram is a movie buff. He spends most of his day at Rambha theatre in Amalapuram watching films. When his father (Chalapati Rao) chides his for the same, he swears to come back to Amalapuram only after becoming a big director in Tollywood and heads to Hyderabad. In the city, he has a friend Subbulu (Rajesh) who has left Amalapuram years ago to become a hero in Telugu films but in vain. Through him, he attends an audio launch of a film where Appalraju makes contact with Raakhi (Raghu Babu), a producer who reads his script 'Nayaki' and decides to help him. Appalraju also manages to get the dates of heroine Kanishka (Saakshi) for the film. However, the manager at the firm which has to finance this film agrees to fund the project only if a big hero like 'Babu' stars in the movie. Though Babu and Kanishka are fall in love with each other, they break up once the project is set to take off. Later he directs the Nayaki movie starring KT (Ajay) and Kanishka which has a competition from Babu's Pranam Theestha. Both films Clash at the box office and Nayaki turns a Blockbuster while Pranam Theestha was a Disaster. In the climax, a frustrated (as the film was changed by everyone's views and ideals) Appalaraju wins the Gurram Award for Best Director for providing a Comedy film like Nayaki, which is quite contrast to what Appalaraju imagined to win for a tragedy film. But in joy he also dances with all his crew and celebrates his success.
Katha Screenplay Darshakatvam AppalarajuAppalraju (Sunil) from Amalapuram is a movie buff. He spends most of his day at Rambha theatre in Amalapuram watching films. When his father (Chalapati Rao) chides his for the same, he swears to come back to Amalapuram only after becoming a big director in Tollywood and heads to Hyderabad. In the city, he has a friend Subbulu (Rajesh) who has left Amalapuram years ago to become a hero in Telugu films but in vain. Through him, he attends an audio launch of a film where Appalraju makes contact with Raakhi (Raghu Babu), a producer who reads his script 'Nayaki' and decides to help him. Appalraju also manages to get the dates of heroine Kanishka (Saakshi) for the film. However, the manager at the firm which has to finance this film agrees to fund the project only if a big hero like 'Babu' stars in the movie. Though Babu and Kanishka are fall in love with each other, they break up once the project is set to take off. Later he directs the Nayaki movie starring KT (Ajay) and Kanishka which has a competition from Babu's Pranam Theestha. Both films Clash at the box office and Nayaki turns a Blockbuster while Pranam Theestha was a Disaster. In the climax, a frustrated (as the film was changed by everyone's views and ideals) Appalaraju wins the Gurram Award for Best Director for providing a Comedy film like Nayaki, which is quite contrast to what Appalaraju imagined to win for a tragedy film. But in joy he also dances with all his crew and celebrates his success..
