Posted on: Apr 16, 2013

Bekkem Venugopal, who earlier produced movies like 'Tata Birla Madyalo Laila', Satyabama, Brahmalokam to Yamalokam and Memu Vayasuku Vacham, is making a new movie called 'Prema...Ishq...Kadal' under his own banner 'Lucy Media'. Pavan Sadhineni is the director, who is being introduced with this movie. Harsha Vardhan Rane, Vishnu, Harish, Vitikha Sheru, Ritu Varma and Srimukhi are the lead actors in the movie. The movie has started it's regular shooting from 9th of this month. Announcing the details of the movie to the media, the producer has said that 'We are making the love stories of three young men, who are settled as Radio Jackey, Assistant Director and Rock Star in their lives. The story revolves around the twists and turns happened in their love lives. The movie will complete it's shooting in a single schedule, which has started on 9th of this month will span out till June 15, being done in Hyderabad. A sophisticated set of a coffee shop has been erected for this movie in the cine village of Nanakram Guda. The movie is being made prestigeously with high budget'.

Sravan is providing the tunes to the movie.