Posted on: May 20, 2013

After the debacle of 'Sukumarudu', Aadi is moving on with his next project. The upcoming movie has been titled as 'Rough' and it's logo, first look wallpapers have been released yesterday. 'Sukumarudu' was a forgettable & regrettable movie for Aadi, after his first two movies have been a hit at box office and everybody was expecting him to score a hat-trick. 'Rough' movie is being directed by Subba Reddy and made by Abhilash Madhavaram under the banner of 'Sridevi Entertainments'. The movie is reported to be a action filled affair with more than a good dose of romance. The movie features Rakul Preeti Singh as the lead actress, romancing Aadi, in it. Sri Hari is said to be playing an important role in the movie.

Mani Sharma is providing the music to the movie.