Posted on: Jun 15, 2013

Pawan Kalyan, who is a short of brand by himself, has once again proved what he & his name can bring for a movie in terms of marketing of it. According to the latest news circling around in Tollywood, his upcoming movie, "Atharintiki Dharedi", which is slated for a August 7th release, is sold for a whopping price of around Rs.9 Crores. If the news of the price are indeed correct then it will be the record price for any Telugu movie, surpassing previous high prices of Satellite rights of SVSK and Baadshah. Both films, SVSK and Baadshah, are reported to have fetched of approximately Rs.7 crores for their satellite rights.

The movie is a highly anticipated one, especially because of the combination of Trivikram Srinivas and Pawan Kalyan. Their previous effort, 'Jalsa', was a super hit at the box office. The same is expected from this movie, in the least terms.