Posted on: Oct 15, 2012

"Releasing films audio by hosting a mega function with A-list guests is pretty usual in tollywood. Some have gone little "hatke" and hosted audio launch's in FM Radio Stations and TV channels.
But, throwing conventional wisdom out of the window, The makers of Routine Love Story are taking a non-'routine' way or an unconventional path in releasing RLS Songs. They are reinventing the word "Media Partners" by giving Routine Love Story's media partners extra mileage. Wondering how? Here is the audio release schedule of Routine Love Story.

15th Oct - song 1 release in Radio Mirchi with Mickey J Meyer between 6:00pm and 7:00pm
16th Oct - song 2 release in TV9 during evening news bulletin with Laxmi Manchu between 6:00pm and 7:00pm
17th Oct - song 3 release in MAA Music "something special" Show with Manoj Manchu between 8:30am and 10:00am
18th Oct - song 4 release in Idlebrain.com.
20th Oct - song 5 release with conventional audio launch function. Live coverage by TV9 and MAA.

I don't think publicity can get any better than this. Well, all the very best to the cast and crew of RLS. Let's hope their uniqueness pay's off."