Posted on: Feb 16, 2013

The recent movies of Vivek Oberoi have failed miserably at the box office. The results of his films in the recent past have weighed more than anticipated on his latest film 'Jayantabhai Ki Luv Story'. The movie has failed to grab more theatres for it's screeing even after the initial reports about the film are very encouraging. Another reason for the movie's failure to get sufficient screens is the more than good performances of the movie released previous week, Special 26 and ABCD. One prominent distributor cum exhibitor, Arvind Sharma, says "It is truly unexpected. We never expected both the films this week to do well. I can't remember when was the last time this happened. Now that Special 26 and ABCD both are doing well, we can't pull them out". Given the brand name of 'Murder', the latest sequence of that 'Murder - 3' is been accommodated by some distributors & exhibitors. Sharma says "The Murder franchise has some face value. But Vivek Oberoi's films have not been doing well. Convincing exhibitors to replace last week's successful film with a Vivek Oberoi-starrer would be difficult". When contacted Kumar Taurani of Tips has said that "Yes, we have a problem in getting shows, but I feel that could be an advantage as Jayantabhai Ki Luv Story is a mid-sized rom-com and whoever is interested, will go for those selected shows. I am hopeful we'll get housefulls in the shows that we've got".