Bala Govind (Allu Arjun) is a program director in MAA TV. His fights for justice gets him into troubles regularly. During one of these incidents, he saves a person (Raja Ravindra) from goons and while severely trashing Murugan (Subba Raju) son of a notorious arrack smuggler Tambi Durai (Pradeep Rawat). Fearing retribution from Tambi Durai, the MAA TV crew sends Bala to Kulu Manali to shoot a travel episode, where Bala meets Vaishali (Hansika Motwani), who is a sanyasin. It is love at first sight for Bala. Vaishali though apprehensive of Bala initially, falls for him