Sandeep (Allu Arjun) is a youngster with modern qualities and a broad outlook. He is extremely suave in his looks, but strongly traditional and moralistic at heart. He asks his parents to search a bride for him. Sandeep believes in the choice of his parents and he tells them that he would see his bride only at the time of muhurat (time of jeelakarra bellam ritual according to Telugu weddings). He also wants to have a traditional 5-day wedding which was followed by Telugu people a century ago. He falls in love with the bride Deepti (Bhanusri Mehra) at the first sight, but she gets kidnapped by Diwakar (Arya) just before tying the knot. The rest of the story is about the reason behind the kidnap and how Sandeep got his love back.
