Bunny (Allu Arjun) is a happy-go-lucky guy. He delivers pizza for a living. He comes across Madhumathi (Genelia), a medico, who is pursuing studies against heavy odds as her father is an obscurantist of sorts who thinks a woman's rightful place is in the kitchen. Bunny and Madhumathi don't hit it off initially. But fate brings them together, and the situation becomes so sensitive that Bunny ends up tying the knot with her. Bunny falls in love with Madhumathi. But Madhumathi stays focussed on completing her education without letting anything distraction. When Madhumathi cannot afford to pay her college fee, Bunny sets to help her against heavy odds. Does he manage to do that? Will Madhumathi love Bunny? This forms the rest of the story.